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E-Commerce

Shopify Development

Custom Shopify themes, private app development, Shopify Plus B2B configurations, and headless Hydrogen storefronts — built to convert visitors, load fast, and scale to whatever traffic your marketing team can drive.

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Shopify done right

A Shopify store is easy to launch — but the difference between a store that converts and one that doesn't comes down to theme quality, page speed, and checkout design. Most Shopify stores suffer from bloated third-party apps that slow the storefront to a crawl and a default Dawn theme that looks identical to every other Shopify store. Our custom Liquid themes are lean, visually differentiated, and achieve 90+ performance scores without removing the functionality your marketing team needs.

We replace app bloat with custom Shopify Functions and custom Liquid sections wherever possible — building the functionality directly into the theme rather than loading another third-party JavaScript file. The result is a faster store, a lower monthly app bill, and zero dependency on third-party developers to maintain functionality that's now part of your own theme codebase.

Beyond the theme: apps, integrations, and headless

When Shopify's native functionality and the app ecosystem don't cover your requirements, we build private Shopify apps using the Admin API, Storefront API, and Shopify Functions. These apps live in your own Shopify partner account, don't appear on the app store, and can do things public apps can't — including deeply customised checkout logic, subscription management, B2B pricing tiers, and ERP/3PL system integrations.

For brands that need maximum performance and design freedom — think a highly animated editorial experience or a product configurator — we build headless storefronts with Shopify Hydrogen. Hydrogen uses React with Shopify's Storefront API, giving you a fully custom frontend while keeping all the backend reliability of Shopify: inventory management, fulfilment, checkout, and payments stay on Shopify's infrastructure.

What's included

Custom Liquid theme development
Shopify Plus B2B & wholesale
Private app development
Shopify Functions & checkout extensions
Headless with Shopify Hydrogen
ERP & 3PL integrations
Speed & Core Web Vitals optimisation
Store migration with SEO preservation

Frequently asked questions

Yes. We have experience with Shopify Plus features including Checkout Extensibility, custom checkout UI extensions, B2B catalogues and company accounts, Scripts for cart discounts, and multi-store expansion store configurations.
Absolutely. We build headless storefronts using Shopify Hydrogen (React + Remix) for brands whose performance or design requirements exceed what Liquid themes allow, while keeping Shopify's backend for inventory, orders, and checkout.
Yes. We migrate products (with variants, metafields, and images), customers, orders, and SEO metadata. We set up 301 redirects for all existing URLs and monitor rankings post-migration to catch any drops early.
We audit your current store with Lighthouse and WebPageTest, identify the scripts and resources causing load time issues, and optimise — removing unused app JavaScript, lazy-loading images, implementing critical CSS, and switching to native Shopify features where third-party apps are overkill.

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